Beatriz Jordá, Ph.D. (candidate)
Department of English
Communication
Education
B.A. Journalism – Carlos III University, Madrid, 2020
M.A. Applied Research to Mass Media – Carlos III University, Madrid, 2021
Ph.D. (candidate) in Communication (Carlos III University, Madrid)
Practice Areas
Following both qualitative and quantitative methodologies, my research focuses on persuasion-based processes in social media around political and social issues. My papers have appeared in journals such as Journalism, International Journal of Communication or PLOS ONE.
Publications and Media Placements
Goyanes, M., Jordá, B., & Háló, G. (2024). The Impact of Methodological Diversity
on Productivity, Views, and Citations: An Empirical Examination of Communication and
its Most Productive Scholars. International Journal of Communication, 18, 20.
Jordá, B., Holbert, R.L. (2024). From Mass Media to Social Media: Political Persuasion
in the Field of Communication. In: Goyanes, M., Cañedo, A. (eds) Media Influence on Opinion Change and Democracy. Palgrave Macmillan
Jordá, B., Goyanes, M., Borah, P., & Gil de Zúñiga, H. (2024). Social media symbiosis:
Understanding the dynamics of online political persuasion in social media ecologies.
Journalism, (Online first).
Jordá, B., & Goyanes, M. (2022). The Rear Window Effect: How Users Respond to Political
Discussions and Persuasive Discourses in Social Media. International Journal of Communication, 16, 19.
Goyanes, M., De-Marcos, L., Demeter, M., Toth, T., & Jordá, B. (2022). Editorial board
interlocking across the social sciences: Modelling the geographic, gender, and institutional
representation within and between six academic fields. PloS one, 17(9), e0273552.
Jordá, B., Cañedo, A., Bene, M., & Goyanes, M. (2021). Out-of-Place content: how repetitive,
offensive, and opinion-challenging social media posts shape users’ unfriending strategies
in Spain. Social Sciences, 10(12), 460.